Gold Medal flour & Life Savers candy

challenge: 

stimulate off-season 

Life Savers candy sales

solution:

matched Life Savers with

iconic flour brand to offset

shrnking chain food 

holiday roll candy sales

holiday feature 

combo sale: candy/flour 

dual aisle merchandising

"Magic Window Cookie" 

Life Savers melt in oven 

with Gold Medal flour 

to create:

"stained glass" cookie 

not available at retail

usage:

•   holiday treat

•   tree ornament  

•   stocking stuffer/gift

trade narrative:

re-stocking opportunity

online, in-store

baking/candy aisle tie-in 

program

"stock more / sell more"

avoid out-of-stocks

result:

annual sales stimulant

for both brands

challenge:

• limited resources

• launch specialty brand

  into chain supermarkets

• introduce

  vegetable chip category

• limited shelf space

solutions:

• distributer network

• line extensions

• cut-case displays

• merchandisers 

• shopper narrative:

• extend usage, pairing

  thru online, in-store 

  partners

• buyer loyalty program

trade

• roll-out launch

• create upscale brand

  competitive price narrative 

shopper awareness:

• develop point-of-sale

  merchandising, 

  shopper/trade premiums

 "the upscale chip, 

   competitve price"

 hats, t-shirts, buttons:

  "I'm Terrafic"  "try-em all"

develop/implement:

• store staff premiums 

   product availability

• cut-case displays

• brand partnerships

• coupons, recipe cards

• social media

• street fair/ concert events 

   product sampling

•  trade show materials